Team Leader | Digital & Data Marketing
Bilingual Data & Digital Marketing expert with a well-organized and analytical approach to developing processes and improving results. Experienced in both B2B and B2C companies. Proficient in products in the digital marketing ecosystem such as CRMs, Google/Adobe Analytics, HubSpot, GTM, Google Ads, Social Media, different CMS platforms as well as the interrelationship of these elements.
As the team leader of the Data and Digital team, Min joined Colliers in early 2019 and is responsible for leading the team to launch, maintain and optimise platforms/processes in the following areas:
- colliers.co.nz website and other marketing microsites
- Customer Relationship Management systems
- Search Engine Optimisation
- Search Engine Marketing
- Conversion Rate Optimisation
- Content marketing
- Email marketing
- Data Analysis
- Property Management System(s)
Impact Player of 2019 - Colliers New Zealand
Marketing Data Specialist
I am a committed and versatile marketing & communications professional with more than 10 years of experience in international B2B projects covering North America, Canada, Europe, India, Middle East and China.
My expertise in internal and external marketing communication includes B2B & B2C marketing strategies, digital database management, promotion through marketing automation tools, social media, content writing, corporate branding, vendor management, literature management, events & tradeshows.
Digital Marketing Coordinator
As the Digital Marketing Coordinator, Parth was a central part of building the new Colliers New Zealand website in 2019 and is in charge of its ongoing maintenance. In addition to this, Parth is also implementing best practices for search engine optimisation (SEO) to ensure Colliers' content show up first for all relevant searches.
Parth also provides enhanced digital platforms for platforms to stand out in the market and ensures that the properties reach the right audience on social media.