Aja Boon | Colliers International | Auckland CBD

Aja Boon

National Marketing Operations Manager | REM Marketing

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About

Professional Summary

Instrumental in developing and delivering new shopping centre brands and rebranding. Recent projects include WestCity Waitakere, Silverdale Mall and the BNZ Centre.

Specialist experience in transitioning shopping centres through the change of ownership process, relevant to the marketing function including SCentre Group selling WestCity to Angaet Group 2017, Westfield selling Downtown Shopping Centre to AMP NZ Office and Westfield selling Shore City to Aviva Investors in 2012.

Tailor REM Marketing service outputs based on client requirements, budgets, objectives.

Event and project management from a stratgeic level to the day to day implementation.  Experience in organisig  trans-tasman events, National Real Estate Management conferences, shopping centre opening day campaigns, centre stabilisation promotions, site activations, school holiday events and more.

Responsible for developing and implementing successful online strategies for retail centres.

Responsible for setting up ISO Certified Marketing SOP's.

Over 15 years experience in the retail property industry.

Accomplishments

Develop and launch a newly developed brand for WestCity Waitakere in July 2017.

Budget Management, ability to work to various budgets, develop and deliver marketing plans on time.

Digital Certificate in Marketing through the Marketing Association.

Implementing Best Practice ideas within the REM team.

Assisted with rolling out the CureKids charity initiative, Red Nose Day in 2013, 2014, 2015 to shopping centres managed under the Colliers REM portfolio.

Memberships & Involvements

Women in Property

Marketing Association

Clients

Angaet Group, Farmers Trading Company, ATEED, PSPIB Waiheke Inc, AMP Capital, Waitakere Mega Centre, Precinct Properties Limited, DNZ Property, Lichfield Holdings

Services

Service Lines
Project Leaders, Real Estate Management
Property Type
Retail

My Team

My Team

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