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Grant Torrie | Colliers | Auckland CBD

Grant Torrie

B.Comm

National Director | Marketing & Communications

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About

Professional Summary

As Director | Marketing & Communications for Colliers in New Zealand, Grant Torrie is responsible for leading a multi-disciplinary marketing team delivering the industry's best marketing solutions and platforms, developing and implementing a complete marketing and communications strategy whilst maintaining brand consistency across all media and aligning this to the company business plan. Grant collaborates extensively with his colleagues in the APAC Marketing & Communications network, sharing and implementing marketing expertise from across the region, accelerating success for clients in New Zealand. Grant is also a member of the Colliers New Zealand Social Taskforce on diversity issues.

Bringing extensive experience from a range of industries including entertainment, utilities, media and now property, he has a broad understanding of the role marketing plays in driving business performance.

An early adopter of digital technology for marketing, he has worked across a range of digital project implementations on multiple platforms and brings a platform-agnostic approach to creating digital marketing solutions. This includes experience at implementing and driving adoption of marketing automation technology, change management and best practice.

With more than 20 years' experience up to executive level working for leading New Zealand companies, he has a deep and extensive understanding in the planning and execution of media plans across traditional and digital media.

Contact Grant on 022 581 9046 or at [email protected] to discuss your next commercial property marketing campaign.

Accomplishments

Grant joined the New Zealand Colliers team in December 2018. Prior to this, he had worked in a number of senior marketing roles. Grant's achievements include:

  • Managing marketing technology solutions including marketing automation, analytics, segmentation, virtual data room providers and conversion rate optimisation.
  • Managing significant digital transformation and change management projects 
  • Leading a New Zealand marketing team at Colliers New Zealand dedicated to producing marketing excellence in project marketing, provision of best-in-class CRM, digital marketing and data solutions, events management and superior guest services to all Colliers clients.

On a personal level, Grant led his team as a finalist for the NZ Direct Marketing Awards in 2017 for Marketing Team of the Year and was recognised as one of the three top media marketers in Australasia in 2016 at the PANPA Awards. In media, he led his team to four INMA Awards in 2011, the global newsmedia's most prestigious marketing awards. He has been a judge for the New Zealand Direct Marketing Awards since 2017. The marketing team at Colliers received a nomination in their first year of entry at the 2019 NZ Direct Marketing Awards for their work on the Colliers' Ingham's Portfolio Scheme on behalf of Property Syndication and their client, Silverfin NZ. He is a former chair of the Marketing Association's data advisory group and as a guest speaker has presented to Adobe Symposium in Sydney on two occasions. In 2023 he was a judge for the TVNZ Marketing Awards, part of the panel choosing this year's New Zealand Marketing Team of the Year.

Grant lived in China for nearly three years where he studied immersion Mandarin while juggling a full-time role as an English teacher.

Education

Bachelor of Commerce and Management, Lincoln University, 1993

Certificate in Chinese Language, Communication University of China, Beijing, 2008

Memberships & Involvements

Marketing Association of New Zealand - member and judge, TVNZ marketing Awards

Services

Service Lines

Property Marketing

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