Director | Marketing
As Director | Marketing for Colliers in New Zealand, Grant Torrie is responsible for leading a multi-disciplinary marketing team responsible for delivering the industry's best marketing platform, developing and implementing a complete marketing strategy whilst maintaining brand consistency across all media and aligning this to the company business plan. Bringing extensive experience from a range of industries including entertainment, utilities, media and now property, he has a broad understanding of the role marketing plays in driving business performance.
An early adopter of digital technology for marketing, he has worked across a range of digital project implementations on multiple platforms and brings a platform-agnostic approach to creating digital marketing solutions. This includes experience at implementing and driving adoption of marketing automation technology, change management and best practice.
With more than 15 years' experience up to executive level working for New Zealand's largest media companies, he has a deep an extensive understanding of planning and executing media plans across both traditional and digital media.
Contact Grant on 022 581 9046 or at firstname.lastname@example.org to discuss your next commercial property marketing campaign.
Grant joined the New Zealand Colliers team in December 2018. Prior to this, he had worked in a number of senior marketing roles, most recently at Stuff. Grant's achievements include:
- Managing marketing technology solutions including marketing automation, analytics, segmentation, virtual data room providers and conversion rate optimisation.
- Managing significant digital transformation and change management projects
- Leading a New Zealand marketing team at Colliers International dedicated to producing marketing excellence in project marketing, provision of best-in-class CRM, digital marketing and data solutions, events management and superior guest services to all Colliers clients.
On a personal level, Grant led his team as a finalist for the NZ Direct Marketing Awards in 2017 and was recognised as one of the three top media marketers in Australasia in 2016 at the PANPA Awards. In media, he led his team to four INMA Awards in 2011, the global newsmedia's most prestigious marketing awards. He has been a judge for the New Zealand Direct Marketing Awards since 2017. The marketing team at Colliers received a nomination in their first year of entry at the 2019 NZ Direct Marketing Awards for their work on the Colliers' Ingham's Portfolio Scheme on behalf of Property Syndication and their client, Silverfin NZ. He is a former chair of the Marketing Association's data advisory group and as a guest speaker has presented to Adobe Symposium in Sydney on two occasions.
Grant lived in China for nearly three years where he studied immersion Mandarin while juggling a full-time role as an English teacher.
Bachelor of Commerce and Management, Lincoln University, 1993
Certificate in Chinese Language, Communication University of China, Beijing, 2008
Memberships & Involvements
Chartered Institute of Marketing - Associate Member
Marketing Association - Member and Judge - New Zealand Direct Marketing Awards