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Min Lai | Colliers | Auckland CBD

Min Lai

Digital Marketing Manager | Digital & Data Marketing

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About

Professional Summary

Min is a bilingual Digital Marketing manager with a well-organized and analytical approach to developing processes and improving results. She is experienced in both B2B and B2C businesses and proficient in products such as CRMs, Google/Adobe Analytics, HubSpot, GTM, Google Ads, Social Media, different CMS platforms as well as the interrelationship of these platforms.

Min joined Colliers in early 2019 as a team lead for digital and data and is responsible for leading the team to launch, maintain and optimize platforms/processes/digital packages in the following areas:

  • colliers.co.nz website and other marketing microsites
  • Customer Relationship Management systems
  • Search Engine Optimisation
  • Search Engine Marketing
  • Social Media Marketing
  • Programmatic Marketing
  • Conversion Rate Optimisation
  • Content Marketing
  • Marketing Automation
  • Data Analysis
  • Property Management System(s)

Min was awarded 'Impact Player of the Year' in 2020 and promoted to the Digital marketing manager role in early 2021.

Accomplishments

Impact Player of 2019 - Colliers New Zealand

Services

Service Lines

Property Marketing

My Team

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