About
Professional Summary
Simone Bishop is a senior marketing professional with proven ability and specialised expertise in brand development, marketing strategy, customer led experiential marketing and event management.
With over 20 years experience in the property and shopping centre industry, she has been successful in inspiring teams to deliver strategically sound, innovative marketing solutions which have effectively lifted customer traffic and sales and exceeded centre objectives and client expectations.
Marketing solutions can be customised to fit individual assets and comprise of services including;
- Development and implementation of centre marketing plans
- Brand development and management
- Social media and digital management
- Touchpoint reviews
- Brand experience and activations
- Marketing research and analysis
- Event management
- Corporate communications and public relations
- Leasing collateral
- Project consulting
Accomplishments
Heavily involved in the successful transistion and rebranding of a number key retail precincts across New Zealand.
Responsible for the development marketing and grand launch programmes of some of New Zealand's leading retail property developments including Westfield Glenfield, Two Double Seven, The Silverdale Centre and Silverdale Mall.
Responsible for marketing some of New Zealand's favourite shopping centre's including St Lukes, Two Double Seven, Shore City and Old Bank Arcade.
Involved in a number of key fundraising initiatives helping charities and community groups throughout New Zealand.
Education
Bachelor of Business
Diploma in Marketing
Memberships & Involvements
Women in Property
Marketing Association NZ - member