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Simone Bishop | Colliers | Auckland CBD

Simone Bishop

B.Bus, Dip M

Creative Director | Marketing

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Professional Summary

Simone Bishop is a senior marketing professional with proven ability and specialist expertise in brand development and guardianship, marketing strategy, customer-led experiential marketing and event management.

With over 25 years’ marketing experience in the property and retail shopping centre industry, she has been successful in leading and inspiring teams to deliver strategically robust, innovative marketing solutions which have effectively lifted customer traffic and sales, driven asset value and exceeded centre objectives and client expectations.

Simone has personally developed and implemented over 40 centre marketing plans and in her capacity as Creative Director and National Marketing Manager has provided strategic oversight and sign-off over numerous marketing plans across multiple asset classes throughout the Colliers managed portfolio.

Simone’s marketing skills include; 

  • Brand strategy, development and guardianship
  • Development of strategic centre marketing plans
  • Creative Leadership
  • Client management
  • Brand experience and placemaking activations
  • Touchpoint reviews
  • Bespoke signage and wayfinding solutions
  • Marketing research and analysis
  • Event management
  • Corporate communications and public relations
  • Community partnerships
  • Customer experience CX insights and programmes
  • Social media and digital management
  • B2B leasing marketing strategy and collateral
  • Project consulting


Simone is an industry leader when it comes to managing the development of shopping centre brand strategies and identites.  She has led  the development of a significant number of key branding and rebranding projects across the country including, but not limited to;

  • The Boundary 18 Willis St, Chancery Sq, WestCity Waitakere, Shore City, Bethlehem, Queenstown Central, Silverdale Mall, Coast Plaza and Five Lanes which was shortlisted in the brand identity category at the Best Awards in 2021.

She was directly responsible for the marketing of some of New Zealand's favourite shopping centre's including St Lukes, Two Double Seven, Shore City and Old Bank Arcade.

While at Westfield, Simone was appointed to the role of Development Marketing Manager responsible for the compilation and implementation of a full development marketing strategy for the pre launch, grand opening and post opening stabilisation of Westfield  Glenfield. At the time, this opening was acknowledged by the owners as one of the most suceessful launches in Westfield's history.

She was also  solely responsible for, and/or had significant oversite over, the successful development marketing and grand launch programmes of other significant retail property developments including  277 Newmarket, Silverdale Centre and Silverdale Mall, Queenstown Central and The Crossing, Christchurch .

Simone has been instrumental in the successful marketing transistion of a number of key retail assets across New Zealand including Westfield Downtown, Shore City and WestCity.

Simone has been involved in a number of significant not for profit partnerships and fundraising initiatives helping numerous local organisations and community groups throughout New Zealand raise over $1 million dollars. 


Bachelor of Business

Diploma in Marketing

WFH  Marketing bootcamp  - NZ Marketing Association

Memberships & Involvements

Women in Property

Marketing Association NZ - member

Past – member of both Heart of the City and Newmarket Business Association committees.


Service Lines

Real Estate Management

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