A strategic asset for savvy investors

A strategic asset for savvy investors

The high-profile heritage Strategy House, on the corner of Moorhouse Avenue and Madras Street in central Christchurch, is for sale.

The brand agency has been housed in the former Grosvenor pub since mid-2011. The building, which has been transformed into offices, is an early example of post-earthquake restoration and repurposing of heritage spaces.

Benefitting from being located beside Ara Institute, Strategy is closely involved with the tertiary educator and employs many of its design school graduates.

Courtney Doig, Investment Sales specialist with Colliers International, says heritage buildings in Christchurch are few and far between.

“Strategy House is really special. Its heritage status and the beautiful restoration work that has been completed makes it a very attractive investment proposition. For tenants, it’s close enough to walk into town and is near great amenities such as the supermarket and pharmacy opposite.

“It also benefits from being located beside Ara Institute and the existing tenant, who is closely involved with the tertiary educator, employs many of its design school graduates.

“We’re fielding great demand for quality assets such as this, with buyers looking for viable investment alternatives given the low interest rates. Quality remains crucial and this property definitely ticks all the fundamentals that investors seek.”

Not only because of its heritage status but it’s already been fully restored, making it a very attractive investment proposition. For tenants, it’s close enough to walk into town and is near great amenities such as the supermarket and pharmacy opposite.

“We’re fielding great demand for quality assets such as this, with buyers looking for viable investment alternatives given the low interest rates. Quality remains crucial and this property definitely ticks all the fundamentals that investors seek.”

The building’s other benefits include the prominent corner site, future ability to lease to multiple parties, quality fit out and the high calibre of the existing tenant. Rental is currently $164,160 plus GST a year.

Located at 367 Moorhouse Avenue, Strategy House covers 483sq m on a land area of 840sq m with 14 car parks.

The Grosvenor was one of the oldest remaining (former) hotel buildings in Christchurch, opening in 1877.

Because of its proximity to the then railway station, the hotel was the favoured railway workers' pub for many years. The decline of rail travel and the closing of the railway station in the 1990s, and the departure of traditional industries from the area eventually saw the closure of the Grosvenor in the early 2000s.

By the late 2000s the hotel had been vacant for some time. Renovations in 2010 secured the building’s future and ensured that it survived the 2010/2011 Canterbury earthquakes.

Only 1km southeast of the Christchurch CBD, the property is also only 500m from the planned Multi-Use Arena and sits amid an eclectic mix of retailers and cafes.

Its Commercial Central City Mixed-Use Zone provides for the continuation of existing activities and a wide range of other community, commercial and business activities, while supporting the role of the Commercial Central City Business zone as the focus for retail, offices and commercial services.

Strategy House is for sale by deadline private treaty, closing December 10.


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Courtney Doig

Investment Sales Broker

Christchurch (Agency)

Courtney has won multiple national awards and is recognised as one of the star performers at Colliers. She is widely respected for her initiative, tenacity, and professionalism. 

During the past year, she negotiated more than $94 million of investment sales including a diverse variety of commercial buildings and ‘as is where is’ body corporates.

Rising to the top of the industry in a short time, Courtney was named Colliers International Rookie of the Year in 2014, after achieving the highest revenue of all new brokers. Since then she’s added Colliers International Managing Director’s Award in 2011 & again in 2013, followed by the REINZ Commercial & Industrial Rising Star of the Year in 2014 and General Manager’s Award in 2017. In 2018 she was recognised as the winner of the RICS Women of the Built Environment which promotes positive contribution to the property industry.

Courtney is the dominant broker in body corporate ‘as is where is’ sales, implicitly understanding the complexities of this sector. 

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