Jacqueline Frost is a Director of Valuation & Advisory Services at Colliers. She joined Colliers in 2011, working in Wellington before gaining her valuers registration in 2015, moving to our Auckland CBD office the following year.
What is your academic and professional background?
I obtained a Bachelor of Business Studies from Massey University majoring in Valuation and Property Management in 2010, and from there I gained my Valuers Registration in 2015. I have worked for Colliers for the past 12 years and currently work in the Commercial/Retail Valuation team as a Director.
What is a project that you are particularly proud of?
My work on the Britomart Portfolio is always a challenge. As it’s a mix of commercial, retail, car parks, and development sites, there are many different aspects to the various properties which need to be considered. With a combined value of nearly $1 billion, you need to be sure every component is considered and valued correctly.
What do you recommend to clients in the current market conditions?
With little transactional evidence and an uncertain economic environment at present, it is hard to predict exactly where we are in the cycle. Valuation relies on hard evidence, and at a time where this is limited, we must also consider sentiment in the market and other financial indicators to ultimately assess the market value of an asset.
At times like this, it is important for clients to be realistic about their assets, to look at alternative ways to improve an asset’s attractiveness and reposition themselves in the market. For example, extending lease terms to increase WALDs or refurbishing premises to increase market rents.
What is your advice to people starting out in the industry?
Having a good knowledge base in valuation will benefit you in any career path you take within the property industry. Knowing the fundamentals helps to support your credibility and knowledge base when providing services to your clients and key stakeholders. Ask lots of questions, but also stay humble – there is so much to learn.
What is one piece of professional development you would recommend to other people?
Always be willing to learn new things. Even after 12 years in the industry, there is always something new to learn each and every day because no two properties are the same. Align yourself with a good mentor who is prepared to invest their time into your development, and be sure to acknowledge their commitment to helping you, by putting in twice as much effort.