Prioritising our clients, residential property developers and their customers for the best project returns
Our residential projects experts specialise in identifying the best development sites and project design to make the highest and best use of the site. Our proven residential project marketing process focuses on the most appropriate target markets to generate high-quality leads and optimise sales results.
Our extensive knowledge of the residential market means we know when and where to position your next development.
Whether it be a city centre site that's prime for high density development or a greenfield site for a masterplan community, our extensive tracking of the residential market means we know when new opportunities become available.
Project success starts with identifying the best target markets. It then hinges on the planning and design of the project to ensure not only the highest and best use of the site but the best dwelling mix to ensure market acceptance of the product.
Our residential projects team has more experience in project planning than any other residential agency in New Zealand, resulting in projects that are better than the competition.
The planning process considers all product types to determine the most desirable end product is achieved and a sales rate that can be maximised.
We work with developers and the project team to maximise project viability and minimise development risk.
Our recommendations are based on extensive market research gained by feedback from over 100,000 buyers in the marketplace.
This feedback and analysis of your project's capability allows us to plan, price and determine sales rates, enabling you to complete preliminary feasibility with confidence.
Our residential projects team includes marketing specialists to ensure a marketing campaign that is better by design and seamlessly aligned to the development program.
A carefully planned marketing strategy will be implemented to drive enquiry and facilitate a great retail experience for all registrations and visitors.
Marketing collateral is well-considered for the target market with the aim of converting registrations into purchasers.
Our off-the-plan sales specialists are solely dedicated to the management of enquiry and conversion of sales leads on their project.
We don't compete with local agents but work collaboratively with all local and international networks to maximise project coverage and achieve sales.
We nurture the purchaser relationship through frequent updates, regular newsletters and events to ensure 100% settlement, referrals and to augment the reputation of both the developer and the project.
Pete specialises in residential property development and project marketing. Pete is focused on leading the growth and development of the national residential business line through providing diverse and integrated residential property services, enhancing project design and mix to identified target markets, client engagement strategies, branding and positioning, project sales specialist to sell-out projects, fostering and maintaining service excellence.
Jeff's career commenced in chartered accountancy before progressing to financial management roles in a range of diverse industries leading to his appointment as Managing Director of a prominent national real estate group before establishing his own consultancy business. Jeff's association with Colliers commenced in 2007 providing consultancy services to Colliers evaluating and making recommendations to Colliers for new business opportunities. This work led to the re-establishment of the Residential Project Marketing Division in 2008 which has been involved in projects to date with a value of over $1billion. Jeff is responsible for the execution and successful sell down of medium to high density residential projects, liaising with clients, developing products that best meet market needs and driving a team of specialised project sales consultants to achieve targeted sales results that enables construction to commence at the earliest time.
Jeff continues to act as an independent member on advisory boards utilising the breadth of knowledge and experience gained across his diverse work experience. Colliers 2008 - current, RJD Consulting Limited 2006 - current, Bayleys Realty Group Limited 1999 - 2006, Ernest Adams Limited 1997 - 1999, Bridgestone Firestone Limited 1992 - 1997, Arthur Yates & Co Limited 1987 - 1992 and Deloitte (NZ and South Africa) 1980 - 1987.
Project Sales Manager
Juliet brings patience, persistence and professionalism to the role of project sales manager, making an unbeatable combination for success. Juliet’s strength is in building a natural rapport that enables a seamless process that delivers results for her clients and purchasers.
Juliet joined Colliers International in 2015 and since then has been involved in multiple projects, including the very successful Alexandra Park project in Epsom, with a gross realisation of $294 million and SKHY, Grafton, with a gross realisation of $56million.
Juliet has a background in residential real estate. Prior to joining Colliers she was a sales consultant in the eastern suburbs of Auckland, which involved listing, marketing, negotiating and selling both at auction and private treaty.
Alexandra Park – 100% sold within 21 months, currently under construction.
SKHY – over 90% sold to date, stage 1 completed in early 2018 and stage 2 completing August 2019.
Juliet is Colliers International Residential Project Marketing’s number one selling agent in New Zealand with over $350 million sales to date.
Testimonial: It gives me real pleasure to have the opportunity to convey what a positive experience it has been to be involved in the first stage of purchasing one of the apartments at the proposed Alexandra Park development. The outstandingly personal and friendly way Juliet Lichtenstein and the team explained the project to us and allowed us to consider what the possibilities might be for us. Juliet's professional manner has meant that at no time did we feel we overpowered by a slick sales process. We are fortunate to have taken the next step in our lives with such a competent professional. L & D Donaldson June '16
Project Sales Consultant
Joanne has been with Colliers Residential Project Marketing Team since September 2009 starting out as Personal Assistant to the Sales Team. In 2011, she took on part-time study and became a qualified Licensed Salesperson, which has proved to be a great benefit to the team and company. In May 2014, after 4 years in a support role to the Sales Team at The Stamford Residences, Joanne was asked by the developer to be the sole sales person on the remaining luxury apartments at The Stamford Residences. In that as her first Sales role, Joanne was responsible for 11 sales in 10 months where the dollar value was $16Millon and the commission generated for Colliers was almost $400,000.
In 2015 Joanne was part of the team that was responsible for the sell-out of 67 apartments in 6 weeks at Botanic Apartments in Mt Eden,.
Joanne is now primarily selling apartments at FABRIC of Onehunga in Auckland, New Zealand. During launch phase Joanne was the top selling sales consultant. View these apartments at www.fabricofonehunga.co.nz
Project Sales Consultant
I have been involved in sales and marketing for over twenty five years, mainly in the consumer durabables sector. Having held sales and marketing management positions in both large and small sized companies. I have also spent a significant time as a self employed sales agent offering my services to smaller sized enterprises. Over the last twelve years, eight of which has been with Colliers, I have transferred these skills into the property market working on residential project developments such as The Foundry, Albany; Springpark, Mt Wellington; Botanica, Mt Eden; Miro, Mt Eden; Botanica Heritage, Mt Eden, Fabric, Onehunga; Fraser Avenue, Northcote; Crown Lyn Yards, New Lynn; Light Box, & Elementum, Long Bay. Currently I am working Symphony 303, Epsom a smaller botique development of 43 apartments in the heart of Epsom. I have been involved in or directly responsible for over $300 million in residential project sales in the time that I have been in this industry.
Project Sales Consultant
Sherryl is a professional project sales consultant believing communication is the key to providing excellent client service and outcomes. Sherryl’s professional and detailed approach to the overall sales process ensures that all parties are always up to date and nothing is left to chance.
Sherryl joined Colliers International in early 2015 and has worked across a range of projects including residential apartments and residential/industrial mixed dwelling. Her diverse career brings a level of experience and maturity that has seen her become one of Colliers high performing residential sales consultants.
Sherryl is currently involved in the successful sell down of Risland Albany. A three building development, comprising of 1, 2 and 3 bedroom apartments totalling 141 units.
Project Sales Consultant
Karishma is a hardworking, ambitious and determined young professional. Her experience comes primarily from a business background, which includes a Bachelor’s Degree and Graduate Diploma, as well as 3 years working as a management accountant both in NZ and overseas.
Karishma joined Colliers in 2016 initially as a Trainee Sales Consultant, which gave her a solid understanding of project marketing.
Since becoming a licensed agent, Karishma has been a Project Sales Consultant at Fabric, where she achieved the highest sales rate in two weeks and was promoted to the lead in 2017.
An accounting background helps Karishma to break down the numbers and the return on investment for prospects and she relates particularly well to the young professional and first home buyer.
Project Sales Consultant
Chao joined Colliers International in 2017 as a project sales consultant on O.K.L.A., in Albany, which was the fastest selling project during the second half of 2017. Since then, Chao has taken the lead project sales consultant role on this project, with sole responsibility for the display suite and reporting on the project’s progress to the developer.
Chao has a background in spatial design, which allows him to provide better insight on the different conditions of apartment living space. Prior to joining Colliers International Chao was working as an interior designer which involved putting together renovation proposals and designs for several businesses in Auckland.
O.K.L.A apartments in Albany was the fastest selling project in the second half of 2017* and construction completed in 2020.
*Based on Colliers Auckland's Residential Project Survey
Alexandra Park, Epsom, Auckland
A former car park in the Auckland Trotting Club's home in Epsom is now one of Auckland's biggest medium-density mixed-use development projects.
Colliers Residential Projects team collaborated on the planning, design and marketing and achieved sales of all 246 units off the plan.
Total Value: $294m
Botanica, Mt Eden, Auckland
Designed by award winning Peddle Thorp architects, Botanica comprises an inspiring range of one, two and three bedroom apartments set amongst a natural leafy environment.
Colliers' Residential Projects team sold all 67 apartments off the plan within 6 weeks of launch.
Total Value: $49m
SKHY, Grafton, Auckland
Located on the corner of Symonds Street and Khyber Pass Road, SKHY comprises a collection of 112 apartments nestled around a leafy courtyard, and anchored by a converted mid-century tower
Colliers' Residential Projects team have successfully completed the sell down of SKHY.
Total Value: $56m
Dominique Dowding, CEO (former)
Colliers collaborated with Auckland Trotting Club, our architects and project managers making recommendations, based on their market knowledge, on product design, internal layouts and product mix. Our apartments have been received with great enthusiasm by the public with terrific sales achievements reflecting the success of the collaborative design process.
Colliers was able to draw from data they gathered on stage 1 of our project and refine the apartment mix to better align the offering with what we believed stage 2 buyers would demand.
With unbelievable sales success over the past 12 months, stage 1 and 2 are now under construction. We are extremely happy with the service that Colliers provides with weekly sales reporting keeping our team up to date on everything going on with the project.
It has been a pleasure to work with Colliers on such a large scale project and we would happily recommend them for future developments."
Greg Reidy and Kim Barrett, Developers
We were absolutely delighted with Colliers’ professionalism in identifying the target markets, with input into the design brief, product mix, size and apartment layout critique enabling us to provide a desirable product. Advice on the sales display suite, marketing material and the recommended strategy for pre-launch and public launch marketing achieved our defined objectives. The Colliers database and VIP pre-launch provided 25% of sales and a well-rehearsed sales track achieved strong conversion of prospects to purchasers. The on-site Project Sales Consultants and Project Co-ordinator were all first class. The marketing review, analysis and recommendations were delivered with factual supporting information.
Colliers Residential Project Marketing team will be our first point of call for all our upcoming residential developments. We would recommend them as their experience and expertise assisted us in achieving our great result. We really enjoyed the experience and it was a lot of fun."
Mat Peters, Developer
Recently the Colliers team have controlled and delivered both marketing and sales for our Boathouse Bay project in Snells beach producing excellent results. The marketing headed by Helena Charleson was exceptional. Creating on point message with evocative marketing assets that made our product irresistible to the target demographic. Almost every purchaser made comment how easy and enjoyable it was to deal with the sales staff on the project. The Colliers team through their professionalism instilled trust in all our clients which the BHB professional team thought was invaluable.
Jeff Davidson gave valuable assistance with the contract detail and contract delivery and Pete Evans guided the market pricing masterfully.
I would recommend the Colliers Project Team to any project and the Special Projects Team thank them for their expertise and guidance."