Queenstown CBD Pedestrian Count 2015


Foot traffic in town has officially risen, according to this year’s Colliers International Queenstown CBD Pedestrian Count.

2015’s results were the highest on record, in line with the wider context of Queenstown’s tourism and population growth. And although there is no direct correlation between pedestrian volumes and rental value, prime rents are being achieved in the top ranking 15 locations.  

The count, which has been running a decade, is carried out at the same time each year by Colliers International Queenstown. Counters are stationed at around 30 key areas over three half-hour periods.  

Typically, the central streets of concentrated retail and food outlets of Camp, Shotover, Rees Streets and The Mall saw the highest volumes of foot traffic. Numbers then decrease with distance from this quadrant.

Top spot once again went to Camp Street outside McCafe (O’Connell’s Mall) which has recorded a number one ranking 10 years straight. 

The biggest movement was seen in southern Camp Street (Post Office site), jumping from 20th last year to sixth.  This is attributed to movement around available parking spots in town.

“The count is useful tool for us,” says John Scobie, Valuation Director. “Every year it mirrors and reinforces regional trends, and it also gets us literally out into the marketplace gathering raw research data on our marketplace.”

Key findings:

Source: Colliers Queenstown Pedestrian Count 2015 

  • Overall, pedestrian numbers have steadily increased since Colliers began the count in 2005
  • 2015 is the highest pedestrian count by volume on record
  • Camp St outside McCafe (O'Connell's Mall) the busiest site for the past 10 years running
  • Prime Queenstown CBD retail sites continue to attract strong pedestrian volumes. While there is no direct correlation on volumes to rental value, the prime rents are being achieved in the top 15 locations.  
  • Predictably, the majority of pedestrians are found in the area bordered by Camp, Shotover, Rees Streets and The Mall. Typically, pedestrian numbers decrease with distance from this quadrant. The one exception to this is volume on the lakefront area marked in the survey by Lower Beach St, 14th location in 2015 and 11th in 2014.   
  • The southern end of Camp Street outside the Post Shop sees the highest movement with this site increasing from 20th in 2014 to 6th in 2015.  The other site in this location outside Just Jeans also saw an increase rising from 6th in 2014 to 2nd this year with the majority of increase attributable to the evening count.  
  • Other locations to see an improvement in foot traffic were the upper end of Shotover Street and Camp Street, the latter seen as a flow on from increased numbers in Church Street.
  


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