Ground breaking new build property headed for Newmarket

Plans have just been revealed for a major new development by New Zealand’s largest private award winning development company Manson TCLM in Auckland’s prestigious inner city suburb of Newmarket.

The new premium-grade, state of the art office building will be perched prominently at the corner of Broadway and Alma streets at number 33, just past the iconic Olympic Pools and Fitness Centre, and promises to transform the heart of Newmarket’s office precinct. The last time the area saw a new office development was by the same developer in 2013, for its award winning Watercare House on Remuera Road.

The development is anchored by Mercury, following its recent rebrand from former name Mighty River Power. The company is consolidating its numerous Auckland locations into a centralised hub. Colliers International brokers Paul Dyson and Rob Bird brokered the deal, which will see staff spread out over three levels.

Agents Paul Dyson and colleague Michael van der Putten are marketing circa 4,000sqm of remaining office space for corporate tenants looking for a new home. Dyson says the 5 Green Star building is benchmarked against Mansons’ recently completed BDO Centre (4 Graham Street and home of NZME), which has achieved spectacular success by taking out the Best in Category and Supreme awards at the 2016 Property Council awards in June.

The rigorous judging criteria included weighing the property against economic and financial factors, including but not limited to, project vision and innovation, degree of difficulty, design and construction, owner and user satisfaction and sustainability and efficiency of operation.

Dyson says the developer is pursuing 33 Broadway with the same considerations in mind. “This property will transform Newmarket’s look and feel with its leading edge design and building technology. It has a hugely prominent frontage onto Broadway with ground level showroom and retail amenity that adds to the district’s retail centric character,” says Dyson.

 “It offers spacious areas such as a massive atrium which will extend through all levels to provide outstanding natural light and horizontal and vertical visual connectivity. Through the atrium, sky bridges will connect the floor plates to provide tenant flow and activation,” he says.

Mansons’ director Culum Manson says they were inspired by the success of the BDO Centre development and wanted to create a similar location-specific project for Newmarket. “Our vision is to continuously improve the quality and performance of our developments, and to put structures on the ground which really improve the urban form of New Zealand,” says Manson.

Like the BDO building, 33 Broadway will boast an impressive lobby atrium which creates a grand opening feel for visitors as they walk in. “Buildings of this calibre cater to the needs of diversified businesses, as the BDO building demonstrates. Tenants secured there include legal and shipping giants Meredith Connell and Maersk Line, NZME, Kotahi , Pernod Ricard and BDO,” says Dyson.

“The large, efficient floor plates work to accentuate openness, accessibility and diminish hiarchachy. It will also feature generous 3.1m stud heights, secure basement parking with several charge points for electric cars and onsite end of trip facilities such as showers, lockers, storage and bicycle racks,” says van der Putten.

“The usability and environmental success of 33 Broadway will be the same, with Mansons leading the country in creating green buildings. Newmarket is well and truly overdue for a new 5 Green Star development, the last one being Watercare House,” Dyson adds.

Mercury’s property manager Duncan Annandale says relocating to Newmarket gives Mercury the opportunity to consolidate its four Auckland locations into one office. “We’re now telling our story under one name, Mercury.  So bringing our people in Auckland together in one place makes great sense, and means we will be able to work more collaboratively and efficiently,” says Annandale.

“Newmarket stood out as a location because it is central, has good proximity to public transport, and there are excellent amenities. We were also attracted towards the opportunity to be part of a purpose-built, sustainable building,” he adds.

He says the business is mindful of the impacts relocation has on employees' lives and is actively working to ease the transition. “Commuting, particularly for approximately 400 people based Greenlane made Newmarket an attractive option as it is relatively close. The new premises provide an excellent long-term solution and we are excited to be part of this new development,” he points out.

According to Manson, Newmarket is ripe for another significant development which will complement the educational and retail developments about to take place. “We’re confident the remaining area will lease quickly with demand exceeding supply and Newmarket being the most occupier friendly location in Auckland,” he says.

Newmarket acts as a key junction in the rail network with easy access to the CBD, south and west Auckland. Its popular train station has previously been judged one of New Zealand’s best new buildings in the urban design category of the New Zealand Architects Institute awards.

“People prefer Newmarket to other places due to its proximity to the CBD, Parnell, Remuera, Mount Eden, and the northern, western and southern motorways, making it accessible to a huge portion of Auckland’s residential suburbs while avoiding the CBD’s renowned traffic woes,” van der Putten says.

Dyson says Newmarket showcases one of the best shopping experiences in the country as the fashion capital, with an exceptional selection of first grade eateries, cafes and bars.

“With the iconic Auckland Domain and Museum on hand, gyms and cinemas, more and more business are catching onto its fantastic locality, and desirability as a place to work, live and play,” he points out.

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