Plume and WORLD to open new boutiques in central Christchurch
Two of New Zealand’s top clothing stores – Plume and WORLD – will open new boutiques in Christchurch central city before Christmas.
The pair are relocating to the McKenzie & Willis building on the corner of High and Tuam Streets, close to their pre-earthquake locations. They were neighbours in High Street before the earthquakes.
Plume, which stocks NOM*d, alongside other leading international labels such as Dries Van Noten and Rick Owens, first opened in Cashel Street near the Bridge of Remembrance in 1992, moving to High Street, opposite C1, a decade later. Since the earthquakes, it has resided in Merivale.
Creative director Margi Robertson says Plume always planned to return to central Christchurch.
“We love to be in the heart of the city, and it’s important to us to be part of the return of businesses in the CBD," he says.
"We looked at several different options but we like this area of town and the surrounding developments are exciting.
"We are so looking forward to being part of the redevelopment of the CBD and confidently bringing our client base back to the city.”
"This is a logical location given its proximity to Cashel Mall and the great nearby amenities.
"In terms of rental levels, it’s an affordable area for many of these design-led stores.
Nick Doig, Director of Retail Leasing at Colliers International in Christchurch, says it’s great to see High St reinstated as the destination location for boutique designer fashion.
"We’re in advanced negotiations with several other prominent designers who are eyeing this area of town and want to be close to similarly high-calibre retailers."
WORLD Christchurch was situated in the heritage ANZ Chambers at the corner of High and Lichfield Streets for two years before the earthquake destroyed the building.
It subsequently returned to Christchurch as part of Ballantynes, where it has had a concession space for four years.
WORLD will open its new standalone store on December 1. At 143sq m, it will be WORLD’s third biggest site in New Zealand.
Designer Benny Castles sees Christchurch as one of the most exciting growth areas in New Zealand.
“It’s a fantastic location - on the cusp of the city, amongst icons of Christchurch's hospitality and retail sector like C1 Cafe and Plume, with the Little High Street Eatery and Madam Woo nearby.”
“We’re delighted to be able to bring our full collections to Christchurch as well as accompanying brands with some unique points of difference to maintain our position as New Zealand's leading luxury environment.”
WORLD has six stores in New Zealand - three in Auckland, one in Wellington, and Queenstown and currently at Ballantynes in Christchurch.
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