Aja Boon

Senior Marketing Manager
Real Estate Management

Auckland CBD
SAP Tower, Level 27
151 Queen Street, Auckland 1010

PO Box 1631
Auckland 1140
+64 9 356 8953
+64 274 337 208
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Professional Summary

Instrumental in developing new shopping centre brands, rebrandsing and rolling these out. Recent projects include WestCity Waitakere, Silverdale Mall, Downtown Shopping Centre and the BNZ Centre.

Specialist experience in transitioning shopping centres from one owner to another through the change of ownership process, relevant to the marketing function. Transitions involved with include SCentre Group selling WestCity to Angaet Group 2017, Westfield selling Downtown Shopping Centre to AMP NZ Office and Westfield selling Shore City to Aviva Investors in 2012.

Ability to tailor REM Marketing service outputs based on client requirements, budgets, objectives.

Practical experience in event and project management due to regular involvement in planning corporate and shopping centre events from a stratgeic level to the day to day implementation. Events organised include trans-tasman as well as National Real Estate Management conferences, shopping centre opening day campaigns, stabilisation promotions, site activations, school holiday events and more.

Responsible for developing and implementing successful online strategies for retail centres managed within the Colliers REM National portfolio.

Responsible for setting up ISO Certified Marketing SOP's.

Pivotal in the roll out of three corporate rebrands from HG Livingstone Ltd to Livingstones to Colliers REM. Preivously worked as the Corporate Services Manager, managing staff requirements for Auckland Managed shopping centre staff.

Over 15 years experience in the retail property industry.

Accomplishments

Develop and launch a newly developed brand for WestCity Waitakere in July 2017.

Budget Management, ability to work to various budgets, develop and deliver marketing plans on time.

Digital Certificate in Marketing through the Marketing Association.

Implementing Best Practice ideas within the REM team.

Assisted with rolling out the CureKids charity initiative, Red Nose Day in 2013, 2014, 2015 to shopping centres managed under the Colliers REM portfolio.

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