The Vision

Queenstown Central will be a vibrant main street and town square precinct with an authentic sense of place. The design will build on the unique site, climate, vernacular and history to tell a memorable and fresh Queenstown story.

It Will

  • Be a world-class main street retail destination – appeal to locals and visitors alike.

  • Become the Town Centre and spiritual heart of the area complementing and connecting the other key precincts of Frankton Flats.

  • Use nature as a guide – celebrate the majestic rustic beauty of the landscape.

  • Build to human scale – buildings and landscape that inspire and protect.

  • Incorporate the Town Square as centre stage, main street as promenade.

  • Celebrate the rich mix of retail, entertainment and commercial activity.

  • Create a vibrant and buzzing retail precinct.


Queenstown Regional Population

Area Census   
Urban Area       
17,922  21,750 24,150 28,800
Wanaka /Cromwell        8,622 10,621 11,650 12,500
Primary Catchment 26,544  32,371 35,800 41,300
Secondary Catchment 15,332   16,068 16,660          17,500
Total Catchment 41,876 48,438 52,460 58,800 

N.B. The Secondary Catchment includes other Central Otago towns in the heart of the wine growing region within the economic district boundary.


Queenstown has over 3 million visitors per annum spending over $2 billion per annum with the Airport having a record growth with passenger movements now exceeding 2 million per annum.

At peak time Queenstown’s daily population can exceed 100,000 with residents and visitors.

Visit the Queenstown Central website


  Median Personal Income

New Zealand 


The Queenstown Lakes District      

  Median Age

New Zealand  38.0
The Queenstown Lakes District      

Breakdown by Region   
Median Personal Income   
Median Age

Queenstown Hill



Frankton East



Queenstown Bay



Sunshine Bay






Wakatipu Basin






Kelvin Heights



Lake Hayes South



Lake Hayes



Jacks Point



Arthurs Point






*Source - Information sourced from Statistics NZ

Primary Catchment Retail Expenditure

2013      Primary Catchment Retail Expenditure      $794 m

Note: Information sourced from Statistics NZ; Queenstown Lakes Council; and Institute Economics Queenstown Analysis November 2014

Contact Us

Shopping Centre Microsite Contact Form


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